Incorporating Awards into your Marketing Strategy

When you’re busy running a senior living business, it can be easy to overlook some of the rich marketing tools you have at your disposal. One of those marketing opportunities could be a deficiency-free survey, or a Best of Local Business award. We recently blogged about the way you can put these awards to work for your business on A Place For Mom. We recommend you read the whole article there for ideas, but we were so excited about some of the great examples we’ve seen from our Best of 2015 Award winners that we had to share!

Below are 10 ways you can use awards as part of the overall marketing strategy for your senior care business, along with stellar examples of how your peers are doing it!

1. Submit a Press Release to Your Local Newspaper

Wescourt retirement community wrote a press release that was featured on

Westcourt retirement community honored with Best of Senior Living award

2. Update Your Website and Digital Marketing Materials

Green Hill has a section in their website footer that showcases all of their awards.Senior Living in West Orange New Jersey Green Hill Awards

3. Incorporate Award Verbiage and Logo in Marketing Materials

The Manor at Oakridge displays the award badge prominently on their website.

The Manor at Oakridge Holiday Retirement

Edgewood Vista in Omaha uses their award badge as a trust signal, displaying it right by their contact button.

Edgewood Vista Omaha NE Senior Living Community

4. Offer a Celebratory Move-In Special

Senior Lifestyle Corporation’s Bellevue community created direct mail postcards advertising their move-in special.

Bellevue Direct Mail Postcard

5. Write a Blog Post for Your Website

Prosper Home Care wrote a blog post featuring some of their rave reviews.


6. Share the News via Social Media

MBK Senior Living tweeted the news about Summerhill Villa.

MBK Senior Living on Twitter

Inn on the Pond posted on Facebook.Menorah Manor Family Facebook Inn on the Pond Award

7. Throw an Employee/Resident Appreciation Party

Belmont Village Hollywood threw a Family Appreciation Night in honor of their award.

Senior Advisor’s Best of 2015 Events Calendar Belmont Village of Hollywood Heights

Autumn Leaves of Vernon Hills had a special cake made for their employees to enjoy.

Autumn Leaves Memory Care of Vernon Hills Facebook

8. Run an Ad in the Paper or via Direct Mail Highlighting the Award

Enlivant created ads for their winning communities to run in their local papers. Here’s one for Woodbourne Place.

Enlivant Award Ads

 The Inn at Willow Falls ran an ad in The Chicago Tribune.The Inn at Willow Falls Senior Living Ad Chicago Tribune

9. Use the Award as a Conversation Starter for Additional Feedback

Spring Hills Senior Communities celebrated their Most Reviewed award with a blog post that highlighted their “Just Ask” program, which encourages feedback from their families.

Spring Hills Senior Communities Wins Highest Honor In Senior Living Field

10. Mention the Award Anywhere Else It May Be Relevant

 Traditions of Hanover updated their company blurb for their press releases.

receives 2015 Best of Senior Living Award from Bethlehem PA PatchRegency Park Oak Knoll had t-shirts made for their employees to celebrate their achievement. Regency Park Oak Knoll group photo close up of the 2015 SeniorAdvisor award shirts


What are some creative ways your senior care business has used awards in your marketing? Please share in the comments!

Based in Austin, TX, Amelia is the former Content Marketing Manager for When she’s not writing about online reputation management, online reviews, and social media in the senior living space, she enjoys yoga and running with her dog Rockefeller. She graduated from Wellesley College cum laude with a dual degree in English and Medieval/Renaissance Studies.


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