{"id":4071,"date":"2015-03-06T14:53:05","date_gmt":"2015-03-06T20:53:05","guid":{"rendered":"https:\/\/www.senioradvisor.com\/blog\/?p=4071"},"modified":"2021-06-09T11:19:21","modified_gmt":"2021-06-09T16:19:21","slug":"incorporating-awards-into-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/d30braiqprupoq.cloudfront.net\/blog\/2015\/03\/incorporating-awards-into-your-marketing-strategy\/","title":{"rendered":"Incorporating Awards into your Marketing Strategy"},"content":{"rendered":"

Incorporating Awards into your Marketing Strategy<\/h1>\n

When you’re busy running a senior living business, it can be\u00a0easy to overlook some of the rich marketing tools you have at your disposal. One of those marketing opportunities could be a deficiency-free survey, or a Best of Local Business award. We recently blogged about the way you can put these awards to work for your business on A Place For Mom. We recommend you read the whole article there for ideas, but we were so excited about some of the great examples we’ve seen from our SeniorAdvisor.com Best of 2015 Award winners<\/a> that we had to share!<\/p>\n

Below are 10 ways you can use awards as part of the overall marketing strategy for\u00a0your senior care business, along with stellar examples of how your peers are doing it!<\/p>\n

1. Submit a Press Release to Your Local Newspaper<\/h2>\n

Wescourt retirement community<\/strong><\/a>\u00a0wrote a press release that was featured on MLive.com.<\/p>\n

\"Westcourt<\/p>\n

2. Update Your Website and Digital Marketing Materials<\/h2>\n

Green Hill<\/strong><\/a> has a section in their website footer that showcases all of their awards.\"Senior<\/p>\n

3. Incorporate Award Verbiage and Logo in Marketing Materials<\/h2>\n

The Manor at Oakridge<\/strong><\/a> displays the award badge prominently on their website.<\/p>\n

\"The<\/p>\n

Edgewood Vista in Omaha<\/strong><\/a> uses their award badge as a trust signal, displaying it right by their contact button.<\/p>\n

\"Edgewood<\/p>\n

4. Offer a Celebratory Move-In Special<\/h2>\n

Senior Lifestyle Corporation’s Bellevue<\/strong><\/a> community created direct mail postcards advertising their move-in special.<\/p>\n

\"Bellevue<\/p>\n

5. Write a Blog Post for Your Website<\/h2>\n

Prosper Home Care<\/strong><\/a> wrote a blog post featuring some of their rave reviews.<\/p>\n

 <\/p>\n

6. Share the News via Social Media<\/h2>\n

MBK Senior Living tweeted the news about Summerhill Villa<\/strong><\/a>.<\/p>\n

\"MBK<\/p>\n

Inn on the Pond<\/strong><\/a> posted on Facebook.\"Menorah<\/p>\n

7. Throw an Employee\/Resident Appreciation Party<\/h2>\n

Belmont Village Hollywood<\/a><\/strong> threw a Family Appreciation Night in honor of their award.<\/p>\n

\"Senior<\/p>\n

Autumn Leaves of Vernon Hills<\/strong><\/a> had a special cake made\u00a0for their employees to enjoy.<\/p>\n

\"Autumn<\/a><\/p>\n

8. Run an Ad in the Paper or via Direct Mail Highlighting the Award<\/h2>\n

Enlivant created ads for their winning communities to run in their local papers. Here’s one for Woodbourne Place<\/strong><\/a>.<\/p>\n

\"Enlivant<\/p>\n

\u00a0The Inn at Willow Falls<\/strong><\/a> ran an ad in The Chicago Tribune.\"The<\/a><\/p>\n

9. Use the Award as a Conversation Starter for Additional Feedback<\/h2>\n

Spring Hills Senior Communities<\/strong> celebrated their Most Reviewed award with a blog post that highlighted their “Just Ask” program, which encourages feedback from their families.<\/p>\n

\"Spring<\/a><\/p>\n

10. Mention the Award Anywhere Else It May Be Relevant<\/h2>\n

\u00a0Traditions of Hanover<\/strong><\/a> updated their company blurb for their press releases.<\/p>\n

\"receives<\/a>Regency Park Oak Knoll<\/strong><\/a> had t-shirts made for their employees to celebrate their achievement.\u00a0\"Regency<\/p>\n

 <\/p>\n

What are some creative ways your senior care business has used awards in your marketing? Please share in the comments!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Incorporating Awards into your Marketing Strategy When you’re busy running a senior living business, it can be\u00a0easy to overlook some of the rich marketing tools you have at your disposal. One of those marketing opportunities could be a deficiency-free survey, or a Best of Local Business award. We recently blogged about the way you can put these awards to work […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[199,28],"tags":[333,185,38,334],"class_list":{"0":"post-4071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-owners","7":"category-online-reviews","8":"tag-best-of-awards","9":"tag-marketing","10":"tag-online-reviews-2","11":"tag-senior-living-awards"},"acf":[],"yoast_head":"\nIncorporating Awards into your Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Here are 10 creative ways you can incorporate awards into the marketing strategy for your senior care community or home care business.\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incorporating Awards into your Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Here are 10 creative ways you can incorporate awards into the marketing strategy for your senior care community or home care business.\" \/>\n<meta property=\"og:site_name\" content=\"SeniorAdvisor.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-06T20:53:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-09T16:19:21+00:00\" \/>\n<meta name=\"author\" content=\"Amelia Willson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amelia Willson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/senioradvisor.com\/blog\/2015\/03\/incorporating-awards-into-your-marketing-strategy\/\",\"url\":\"https:\/\/senioradvisor.com\/blog\/2015\/03\/incorporating-awards-into-your-marketing-strategy\/\",\"name\":\"Incorporating Awards into your Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.senioradvisor.com\/blog\/#website\"},\"datePublished\":\"2015-03-06T20:53:05+00:00\",\"dateModified\":\"2021-06-09T16:19:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.senioradvisor.com\/blog\/#\/schema\/person\/1848b3eec71d0a15697f4d98e14bc482\"},\"description\":\"Here are 10 creative ways you can incorporate awards into the marketing strategy for your senior care community or home care business.\",\"breadcrumb\":{\"@id\":\"https:\/\/senioradvisor.com\/blog\/2015\/03\/incorporating-awards-into-your-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/senioradvisor.com\/blog\/2015\/03\/incorporating-awards-into-your-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/senioradvisor.com\/blog\/2015\/03\/incorporating-awards-into-your-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.senioradvisor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Incorporating Awards into your Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.senioradvisor.com\/blog\/#website\",\"url\":\"https:\/\/www.senioradvisor.com\/blog\/\",\"name\":\"SeniorAdvisor.com Blog\",\"description\":\"Empowering Families in their Search for Care\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.senioradvisor.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.senioradvisor.com\/blog\/#\/schema\/person\/1848b3eec71d0a15697f4d98e14bc482\",\"name\":\"Amelia Willson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.senioradvisor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e75f71cc14c397159b3477bc855ff09?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e75f71cc14c397159b3477bc855ff09?s=96&d=mm&r=pg\",\"caption\":\"Amelia Willson\"},\"description\":\"Based in Austin, TX, Amelia is the former Content Marketing Manager for SeniorAdvisor.com. 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