{"id":1240,"date":"2014-06-10T01:30:38","date_gmt":"2014-06-10T01:30:38","guid":{"rendered":"https:\/\/www.senioradvisor.com\/blog\/?p=1240"},"modified":"2016-04-25T16:50:10","modified_gmt":"2016-04-25T21:50:10","slug":"5-steps-for-optimizing-your-business-profile-on-online-review-sites","status":"publish","type":"post","link":"https:\/\/d30braiqprupoq.cloudfront.net\/blog\/2014\/06\/5-steps-for-optimizing-your-business-profile-on-online-review-sites\/","title":{"rendered":"5 Steps For Optimizing Your Business Profile On Online Review Sites"},"content":{"rendered":"

5 Steps For Optimizing Your Business Profile On Online Review Sites<\/h1>\n

\"5<\/p>\n

We all know that consumers are increasingly finding businesses through internet research. But did you know that 50% of searches for local businesses occur on directories and apps, not<\/em> search engines<\/strong> like Google or Yahoo? This means that consumers are finding you on review websites like Yelp or through directory listings like Yellow Pages. Are you aware of what your business listing, if there even is one<\/em>, looks like on those websites?<\/strong> Read below for 5 tips on how to optimize your brand presence on these websites, so you can drive customers to your business instead of your competitors!<\/p>\n

1. Claim your listing<\/h2>\n

The first step, of course, is to locate your business profile on these online directory and review sites. Simply performing the following Google search will locate most of the sites you need: go to Google.com, click in the search bar, and type in the following (replacing what’s in the quotes with the name of your business): “your business name” listing<\/strong>. If you can, go through the first ten results on that initial page of Google results, and claim your listing on each page.<\/p>\n

Alternatively, you can take a more targeted approach, by going directly to the directories and sites you care about and searching for your business there. At a minimum, you should claim your listing on Google +, SeniorAdvisor.com, and Yelp.com. Depending on your business, there may also be additional sites that matter for your industry – for instance, if you are a realtor serving seniors, you should make sure you’ve claimed your profile on Realtor.com or Zillow. If there is not already a listing for your business, take a quick look through their FAQ section to find out who you need to email to add your listing.<\/p>\n